When most people think about marketing, the first thing that comes to mind is the Four P’s: product, price, place, and promotion. This is the method behind a company’s decision on strategically choosing a target audience for their product to gain a larger market share.
This same concept can be considered when you are looking to market yourself. Marketing yourself, or personal branding, is the most important marketing you can do to receive that new job or promotion. Understanding marketing concepts, as it relates to your personal brand, will provide you the ability to look at the direction of your career, and gain the outlook needed to enhance your professional development. This will allow you to market yourself by gaining the skills to obtain that new job or promotion.
Below is an example of what the thought process could look like when considering that new job or promotion in regards to the Four P’s of marketing:
- Product – Understanding the requirements of the new job or promotion, and what skill set you need to improve on for this position is essential. Enhancing your professional development in this area will provide you the background needed to be a qualified candidate.
- Price – It is essential to analyze the salary and benefits of the position or promotion being offered. This will allow you to weigh your options, and determine if this is the right fit for you.
- Place – What will you bring to the organization, and how will your skills enhance the organization’s existing team? This is an important concept to consider when evaluating the job or promotion, and determining if you have the skill set to support the position.
- Promotion – This coincides with the benefits that you will bring to the team, and how these benefits can be developed professionally to enhance the organizations strategic initiatives.
Along with the Four P’s of marketing, there are many other concepts you can utilize to enhance your personal brand. You can obtain key leadership qualities and skills to enhance your knowledge in areas such as leading with vision, leading with cultural intelligence, leading at Level 5, and more. All of these concepts will allow you to gain the perspective needed to inspire teamwork and skills needs to lead a successful team while showcasing yourself as the right person for the job. By investing in your professional development and enhancing your leadership skill set, you will be able to obtain the job of your dreams or earn that desired promotion.
Learn how you can enhance your personal brand with Thunderbird Online’s Executive Certificate in Global Leadership. This executive certificate is comprised of Understanding Global Leadership and Enhancing Your Leadership Strengths courses, and will empower you with the knowledge and skills to analyze and develop a global leadership plan to inspire teamwork, leadership, and effective collaboration.
How do you personally brand and market yourself?